Fancy Works is a visionary holding company investing in standout small businesses built on bold, creative principles. It is their own version of modern-day unicorns. Our brand strategy leaned into that spirit, delivering a visual identity that feels confident, unconventional, and just a little mythical.

We crafted a gothic-inspired logo where the letter “F” subtly morphs into a unicorn, avoiding clichés while nodding to the extraordinary. A vibrant electric green anchors the brand palette, serving as both homage and disruption, paired with high-contrast black and cream.

Photography is intentionally raw and cinematic, channeling the texture of 35mm film to spotlight ambition and originality over corporate polish. Neue Haas Grotesk keeps the typography sharp, minimal, and modern, balancing the expressive logo with functional clarity.

This brand dares to be different, just like the ventures Fancy Works champions.

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