Cordance, a holding company based in North Carolina, was established by Aqualine Capital Partners with the purpose of acquiring founder-owned vertical software companies across various industries. When we embarked on our partnership, Cordance was relatively unknown in the market. We had the privilege of working closely with their senior leadership team to define a comprehensive brand strategy and design that positioned their company as approachable and respectful, resonating with their target audience. In addition to a series of collateral needs, the website we designed and built for them has been the tentpole for all of their communication efforts.