Our work began by defining the brand standards and expanding the visual system—ensuring consistency across a corporate rollout that touched everything from property-level materials to digital assets. This foundation gave Sheraton a unified voice and look that could scale globally while still feeling fresh and relevant in-market. From there, we extended the system into digital touchpoints, starting with a redesigned web experience that emphasized clarity, elegance, and intuitive navigation. The goal was to reflect Sheraton’s hospitality values online while creating a framework that could adapt to evolving content needs.

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