Oath is a Washington, DC-based juice company with a vision far beyond the typical wellness beverage. Founded by two beauty industry veterans, Oath set out to make cold-pressed juices feel like part of a luxury beauty ritual. Their belief was simple: drinking their juice should feel as transformative and indulgent as getting a facial. Since launch, Oath has been selling exclusively online. In Q2 of 2025, the company secured additional funding to expand into brick-and-mortar retail and increase their product range.