We partnered with the creative agency Whiteboard to support the rebrand of Paytient, a healthcare payments company scaling rapidly through its Series B raise. While Paytient’s original brand conveyed innovation, it lacked the emotional resonance and the humanity needed to connect with employees, HR leaders, and everyday consumers. We joined a nimble team to evolve the brand identity in just five weeks, bringing humanity to the forefront without losing FinTech credibility.

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