We partnered with USAID and the DC ofifice of Ogilvy to reintroduce Feed the Future to the American public through the brand platform More Than Food. Empowering People. By blending authentic storytelling, a refreshed identity system, and dynamic activations—from live events and podcasts to digital campaigns—we reframed food security as an issue of empowerment, innovation, and global progress. Our work helped build awareness, inspire empathy, and engage new champions for U.S. global food security efforts.