We partnered with the Del Ray Business Association to reimagine their brand at a pivotal moment, as Amazon’s HQ2 signaled new growth for the community. Through stakeholder workshops, we uncovered what makes Del Ray special, the collision of old and new, and translated it into a bold identity built around DaDa-inspired collages. The result is a refreshed brand and web experience that celebrates Del Ray’s creative spirit while strengthening its role as a hub for small businesses and community life.