American Express’s quarterly eNL (email newsletter) reached approximately 8 million card members and served as a primary communication channel for product teams and partners. The newsletter functioned as a critical venue for delivering account information, promotions, and partner content directly to card members.

In partnership with Kern Agency, American Express engaged the team to refresh the existing mid-year review email template, incorporating new card products and updated offer and benefit content while improving overall clarity, usability, and engagement. The challenge was to modernize the experience without disru

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