TownePlace Suites needed a bold way to announce their new free breakfast program and stand out in a crowded mid-market extended stay category. Competitors were already leaning heavily on breakfast as a differentiator, so the challenge was not just to inform guests of the offering, but to do it with energy and imagination that would resonate both on property and out in the world. The concept we developed celebrates the playfulness of food itself, treating it not just as a necessity, but as an experience. 

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